Jovana Djuric Jewelry

Founded in 2014, Jovana Djuric Jewelry is sculptural, sensual, and spiritual wearable works of art that move with the body and amplify its beauty. Inspired by brutalist architecture, ancient Egyptian forms, and the god Horus, the pieces carry echoes of movement, change, and freedom.

Every jewel is infused with intention, prayer, and Reiki energy, created not as ornament but as a vehicle of change — a way back to your primordial self.

When you wear these pieces, you enter into a journey of empowerment. 

"I was born in the lands of Former Yugoslavia, in republic of Serbia, raised through collapse and rebirth of a country, and arrived in New York City with nothing but curiosity, courage, and a burning devotion to art. Sculpture led me to jewelry, and jewelry became my way of capturing transformation — fire turning metal into new form, the body turning into movement, silence turning into presence.

Every piece I create carries an intention to bring forward inner transformation and awaken sense of freedom. I believe in Change. I am obsessed with Change and what it has to offer as a framework for our liberation. I sculpt, carve, and bless each jewel with prayers, every package I send off with Reiki & with the energy of empowerment and remembrance. My work is about more than beauty — it is about truth, resilience, and awakening the part of you that already knows its own strength.

Jewelry is my way of offering you an ally: a reminder that you are monumental, powerful, and free."

With Love, Jovana